About Kalides
Hello! My name is Steffi 👋
I love Marketing. Yes, for real 😁 Especially digital marketing, lead generation, content creation and SEO.
My journey
- It all started with a cash register I bought for €90 on Ebay with my pocket money when I was 10. The taste for business clearly arrived with the cash register box that day.
- Little by little, I developed a passion for advertising, corporate colors and logos. I even wondered if I didn't prefer the commercial break during the Saturday Trilogy.
- Finally, I understand my passion for consumer psychology. How does our brain receive information? How can a certain color change EVERYTHING about the same information? etc.
More precisely
- 2015 : Scientific highschool degree, I like numbers 🤓 and logic
Social Web and Digital Marketing stream
- 3-month internship at Urban Outfitters – Sales hostess
- 3-month internship at IBM Interactive, Transformation Consulting – Junior Consultant
- University exchange at the University of Leeds for 6 months
- Management of the Students’ Office – yes, I had to write it down, it left its mark on me: lots of events with over 400 people, responsibilities, money at stake, logistics and, last but not least, communication.
- 4-month internship at APSYS, an Airbus Company, safety consultancy – Communications Officer
Work-study program at Allianz Trade France (formerly Euler Hermes), world leader in credit insurance – LeadGen & Digital Marketing Project Manager: the aim was to bring in New Business via 360° marketing content campaigns.
- 2020 - 2023: start of my own Web design and marketing consultancy business
- 2020: Permanent contract (2.5 years) with Cashlab, SaaS cash management tool - Growth Marketing Manager and Operational Marketing Manager
- 2023 - Today: I've created my strategic and operational marketing consultancy: Kalides! 🚀
Ready to take your company to the next level?
Let's start with a 1st discovery call
Expertise for other freelance missions
- Marketing strategy
- SEO
- B2B content creation
- E-mailing tools (Marketo, Hubspot, Brevo etc.)
- LeadGen strategy (digital prospecting)
- SEA (Google Ads)
- Video editing
- Organizational tools
- Webdesign (site creation and management)
- Linkedin Ads
- Brand identity
- CRM tools (Folk, Salesforce, Hubspot, Pipedrive)
Why Kalides?
- [Kali] in Greek means good, goodness (parenthesis, I'm Franco-Cypriot 😎, which explains that).
- and the [idès] for 2 things:
- for ideas [idea] in Greek, because an idea is all it takes to get out of a situation
- and the end of my surname: Nicolaïdes, in a nod to my family, my main source of entrepreneurial inspiration.
Let’s talk!